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Who are your customers? Don’t know? Find out.
I’ve started reference programs at a few companies now and on my first day I always ask “Can I have a copy or access to the customer database?” The answer, in all the companies, has been “No – we don’t...
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Why You Have to Check with Customers
Have you ever used a customer for a reference and then forgotten about them? You later give their name to a prospect to find out it backfired? Or maybe the customer approved the case study or press...
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When Life Hands You Lemons, Make Lemonade
The past year has been pretty crazy for social media followers. What was once a distant concept has been adapted by businesses to reach beyond the traditional marketing campaign. Companies that have a...
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I Love You, but I’m Not IN LOVE With You!
We’ve all seen the movie where the girl or guy turns to their significant other and says “I love you, but I’m not in love with you.” Sometimes it’s hard to believe while other times you want to yell at...
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“Things to Think About” for the Reference Professional
#crlp Is your company a co-op? Are you cooperating with your customers – both internal and external? “Things to Think About” for the Reference Professional is a blurb to get you thinking. You can find...
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